The National Association of Theaters Owners (aka. NATO) has since issued its own response, claiming its statement about Universal was in no way coordinated with AMC's. We look forward to having additional private conversations with our exhibition partners but are disappointed by this seemingly coordinated attempt from AMC and NATO to confuse our position and our actions. As we stated earlier, going forward, we expect to release future films directly to theatres, as well as on PVOD when that distribution outlet makes sense. We absolutely believe in the theatrical experience and have made no statement to the contrary. Our desire has always been to efficiently deliver entertainment to as wide an audience as possible. In fact, given the choice of not releasing Trolls: World Tour, which would not only have prevented consumers from experiencing the movie but also negatively impacted our partners and employees, the decision was clear. Based on the enthusiastic response to the film, we believe we made the right move. Our goal in releasing Trolls: World Tour on PVOD was to deliver entertainment to people who are sheltering at home, while movie theatres and other forms of outside entertainment are unavailable. Related: Every Movie Releasing On-Demand & To Streaming Early Due To CoronavirusĪMC's announcement has since gotten an official response from Universal, which you can read in full below: In response, AMC has announced it will no longer show Universal's movies once it's deemed safe for its theaters to reopen for business. Because of this, the studio has announced its intention to release more films straight to VOD in the future, beginning with the Judd Apatow-Pete Davidson comedy The King of Staten Island in June. According to Universal, Trolls World Tour has already produced more revenue in less than three weeks of digital rentals than the first Trolls did after months in theaters.
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